REN is proud to have worked with Lee Kum Kee for wet market campaign since 2012. Among the activation methods, wet market has proven to be the most effective one to promote Lee Kum Kee sauces. Majority of the visitors in wet market are home cook consumers, who undoubtedly rated as the best chef by everyone within the household. The best chefs know what they need and Lee Kum Kee sauces stand righton top of the pyramid. During the activation, an appointed chef will be sharing experiences with the consumers via cooking demonstration. Sales are optimism with the help of free gifts, recipe book & discounted prices.