During the Raya holiday week, one of the biggest exhibitions will be held in KLCC annually. Popular Bookfest, a high-profile event, is a commercial book fair which assemble leading publishers, books and stationery distributors from all over the world. It is a one-stop event for a comprehensive range of the latest publications book releases, gadgets & IT products, stationeries, magazines & F&B showcasing.
Several years ago, Lee Kum Kee begin selling its products in Popular Bookstore and an offer to participate in the Popular Bookfest came along. Being the agency of Lee Kum Kee, REN is responsible for the booth setup, stock management, food sampling, free gifts and logistic. Consumer feedback demonstrated the sheer success of the campaign, with most visitors amazed and liked the taste of our soy sauce noodle and more likely to purchase a Lee Kum Kee product.